fashion, furnishings). Fake imitations affects brand reputation and hurt sales. Below are the top 12 Louis Vuitton competitors: This article has been researched & authored by the Content & Research Team. Usage segmentation Louis Vuitton segments consumers by usage; specifically targeting heavy users. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Updated December 15, 2020 Here are the leaders of the fashion industry Verace, Gucci and Louis Vuitton. Here are the weaknesses in the Louis Vuitton SWOT Analysis: 1. The brand is available exclusively in more than 450 stores in 50+ countries, 5. Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on most of its products, 3. You see, the commercial starts with changing images of a room in blue color. Louis Vuitton works eith various French and international professional associations to make customers aware of the risks inherent to the purchase of counterfeits. Since the target customers of the brand are elite and upper middle class customers, Louis Vuitton uses premium pricing policy to price its products. It is unclear at this time who fired or if … The company’s yoga mat, made mostly of canvas with leather details and a cowhide carrying strap, retails for $2,390 online. The threats in the SWOT Analysis of Louis Vuitton are as mentioned: 1. Reading fashion magazine such as Vogue or Vanity Fair If they are not from Paris (which represent a huge part nowadays) they still want to link to the … The research methodology and design method would require both main and secondary sources to produce significant li… All Rights Reserved. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Louis Vuitton competitors and includes Louis Vuitton target market, segmentation, positioning & Unique Selling Proposition (USP). Immense competition in the segment makes market share growth for Louis Vuitton slow, 2. Paris-based Louis Vuitton did not immediately respond Tuesday to messages from The Associated Press seeking comment. Image: Wikipedia Started in 1854, today Louis Vuitton is a $30 billion company.The journey was long and its history is very interesting.While in the beginning it was mostly chests and trunks, today you can find the famous LV logo on clothes, shoes, perfumes, watches, … Targeting Strategies of Louis Vuitton. There was massive widespread looting throughout the city, as violent racial unrest continues to sweep the nation. Rearrangements of items are taking place nimbly, and male models of Louis Vuitton appear on different sides of the room. Business men and women with high income and disposable income. It can be seen clearly that Louis Vuitton bag is a tangible product. Facts about Louis Vuitton talk about the house established by Louis Vuitton in 1854. The famous GG logo wasn’t created until 1960. Gucci is ranked #36 on Forbes Worlds Most Valuable Brands List and ranked #60 for Best Employers for New Grads list. Louis Vuitton’s Singapore Maison has an underwater access tunnel, bookstore, and a relaxation deck. What is Louis Vuitton doing to combat counterfeeiting? LVMH is financially strong and is handling diversified 6 businesses. Louis Vuitton also makes custom tailored products for its few elite customers, 6. Most products of Louis Vuitton feature the LV monogram. SWOT analysis of Louis Vuitton analyses the brand/company with its strengths, weaknesses, opportunities & threats. Government policies on international trade can slowdown operations, 4. 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